We are welcoming the winter season with our Autumn/Winter 2013 Collection, the perfect complement for the chilly weather.
Traffic Live has brought on-trend street fashion to Cape Town’s fashion lovers since 2004. The brand offers a bold and edgy range of women and men’s clothing available in their Long Street, Canal Walk and Cavendish Stores and has recently appointed a new creative team to take Traffic Live and its community to new heights. The Winter Fashion Show 2013 marks this exciting new direction for Traffic Live.
From inception the brand’s roots were deeply entrenched in the street culture aesthetic, resonating with a youth market that identified with hip-hop music, skateboarding and nightlife. In recent years the range has diversified and now reflects a celebration of Cape Town street culture as a whole.
Through the eyes of Traffic Live, the city’s streets are a diverse showcase of the best in fashion, art,
culture and lifestyle. A brand new logo has launched digitally to reflect this growth and the re-brand will be rolled out across all Traffic Live stores during 2013, including a new branch opening at the V&A Waterfront. A Traffic Live e-commerce store will be launching in September 2013 that will extend the offering nationally.
On 22 April 2013, Cape Town’s fashion elite will gather at luxury lifestyle destination, Shimmy Beach Club for a showcase of this season’s hottest looks. VIP and media will be treated to welcome drinks and canapés before the show.
The winter range by Gareth Botha promises to deliver street glam, sport luxe, utility, and embellishment trends interpreted by Traffic Live. The fashion show is followed by an after party featuring DJ’s Candice Heyns and Andre Swanepoel. VIP’s and media have the option of slipping into the VIP Area while revellers party the night away.
Traffic Live will integrate the event with their digital community by setting up a photo booth for guests to be photographed and view live stream photography of their party experience, as well as share it via social media.
Style spotters from popular fashion platform ‘A Fashion Friend’ will be using the newly
launched BlackBerry Z10 Smartphone to capture, edit and upload photography of the evening’s best-dressed guests to their blog. Two BlackBerry Z10 Smartphones will be given away at the event.
Venue: Shimmy Beach Club
When: 22 April 2013 – The event opens to the public at 7.00pm – Tickets are only available at the door for R100, no presale.
The fashion show will start at approximately 7.30pm. No guests will be allowed to enter the
event once the show has started, or while it is running.
Event Hashtag : #TRAFFICSHOW
Proudly brought to you by:
2 Oceans Vibe Radio
A Fashion Friend
Shimmy Beach Club
Tip Of The Tongue Promotions
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