Cape Town recently enjoyed a taste of Corona’s global SunSets Music
Festival with the launch of its intimate, invite-only local event
held at The Grand Cafe & Beach.
Corona SunSets is a global campaign introducing one-of-a-kind music and beach culture experiences to some of the best beaches, bars, and clubs on the planet.
Globally, the festival is an immersive experience that combines music, food and local culture, and the recent South African launch event mirrored the larger festivals. Guests were treated to a performance by international electronic violin act, Violinvasion, fresh from Tomorrowland, as well as renowned South African DJs, Shaun Duvet, Cara Minx and San World.
The Cape Town launch followed closely after the recent succesfull Joburg launch event at Katy’s Palace Bar. In addition to South Africa, Corona SunSets has been launched in more than 20 markets across the globe through over 150 events of varying sizes and intimacy – giving everyone a taste of summer and celebrating the magical sunset hour. Central to the Corona SunSets program are six immersive, large-scale but still intimate and laid-back festival experiences on four continents. Corona Sunsets kicked off in the brand’s home of Mexico to a sold out crowd and went on to the United Kingdom, Italy, Ibiza, China and Australia, amongst others.
Corona SunSets events are a celebration of the senses
Similar to the international festivals, the Johannesburg and Cape Town launch events immersed guests in a sensory experience. An eclectic spread of foods and Corona-based cocktails were coupled with low tempo, trendy tropical house music, deepening the brand’s connection to the beach lifestyle.
“Music is a passion for our fans – along with travel, food and culture,” said Marcondes. “The Corona SunSets platform gives us an opportunity to combine all four into an immersive experience around the world. From digital amplification and social engagement, to in-store activation and our events, Corona activate a truly global platform.”
For more information on the Corona SunSets experiences, please visit www.Coronaextra.co.za
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Cape Town/Johannesburg Blogger