Ivy Disco Releases Debut Album, After The Future [Interview]
Ivy Disco is an electronic dream groove act consisting of two cosmically inclined individuals. Together they’ve began piecing together an electronic project with the dream of unifying diversity in all aspects and defying the norms of electronic music.
The South African duo emerged as the dreamchild of the endeavour. An act that could piece together the vision the two individuals shared. Situated in Central South Africa, they started composing the electronic project in their own home studio. They’ve just released their first album ‘After the Future’, a 7-track musical documentation representing their life experiences through music.
I had a quick chat with them about their debut album and future plans:
Hi guys! Thanks for chatting to DPC. So, first of all, Ivy Disco is only a few months old, who are the two guys behind the music, and when and how did you decide to collaborate?
Yes, indeed. Our new-age brainchild, Ivy Disco, is a mere eight months old. The project is young, but progressing positively, which is really encouraging for us. The two lads behind Ivy Disco are post-future groove producer, Bon Dans and expressionist, Roi du Sexe. We actually met at a disco Bon Dans organized at his home, introduced by a mutual graphic designer friend. Bon Dans was doing what he did best, producing some futuristic beats to experiment with and the collaboration between us two was born. Still in need of some exciting work which was to come.
Great! So, you are from Bloemfontein, what are some of the challenges for upcoming artists in this city? Are there enough opportunities to get your music out to the local crowds?
Bloemfontein has quite a number of liberal, open-minded individuals. The University of the Free State alone has 30 000 students who love to have a great time. In the past, the disco scene was flourishing, but of recent it has become slightly stagnant due to the closing of some great venues. The city has so much potential for growth with regards to the entertainment scene, residents are craving some diverse live acts. Personally, we like to think of ourselves as ambassadors of this potential. We envision sharing the stage in the trendiest music scenes in the country, hoping to give Bloemfontein greater exposure. It’s our home town after all, so we would love to see some positive growth.
You guys have quite a few tracks on Soundcloud. Talk me through the process of putting together these songs?
We try to make every track an audible illustration of life experiences. So, the vibe of every track will differ, but still somewhat stick to the theme, new-age groove. Soundcloud is a must we feel, along with major digital music stores such as iTunes and being registered for Shazam. We believe it’s essential to ensure the constant exposure of one’s music. With this being said, we’re constantly thinking of new initiatives to spread our music.
Of coures! And then, you also released your debut album, After the Future, earlier this year – Congrats! It’s an 8-track compilation; Who worked with you on this project and what is the album about?
The project was completely compiled by Bon Dans & Roi du Sexe. The album is an audible adventure of our personal interests in sound. We tried to make it as diverse as possible, so that we could create something we really liked, that could cater for a broad spectrum of listeners. We try to create contents which can be perceived uniquely by everyone and can hopefully have a degree of emotional attachment to the listener. The sounds set the envisioned mood and the lyrics have lyrical substance, with real meaning.
You also have a good social media presence, how important is social media and the Internet these days in marketing your music? And how difficult is it to grow an audience online?
Social media and the internet are vital for marketing music. The virtual platforms provide a wonderful opportunity for online listeners to explore your music. It’s really beneficial, especially because at a gig you might only reach say 1000 people, but online you have endless potential for growing your audience. It’s most definitely very viable to grow an online audience. With what is available at our fingertips, technology pretty much does it for us. Depending on your sound, growing an audience online could vary in difficulty. Either way, it is a must for us to continue growing a strong presence online.
So, who or what influences Ivy Disco’s sound?
Life, in all of exquisiteness provides a great inspiration. Our sound is purely created through a personal perception of what we think is fresh and unique. Some artists we dig are Justice, Two Feet, M83 and with regards to lyrical content, artists like: Alice Phoebe Lou, Paolo Nutini and Ben Howard are extremely inspirational.
Do you plan on doing a tour through the rest of SA soon?
Most definitely! We’re always working on producing new content, so we’re really keen to get it spread all across the country. We’re submitting to some big popular festivals, so we hope to get some positive feedback.
Where can we see you perform next? And where can we listen to your music online?
We’re really excited to be sharing the stage with the likes of Die Heuwels Fantasties at Helderberg Fees on the 21st of October, in the Cape. It’s looking like it’s going to be a big one & it’s our first live performance, so we’re stoked. Our music is available on most major online stores like Deezer, Apple Music, Soundcloud, Shazam and so on.
And finally, What can we expect from Ivy Disco during the rest of 2017?
We’re working on content creation at the moment and hope to be hitting up some major stations and dope events in 2017! We’re craving some awesome shows and we’re working hard to push our music as best we can. We’re hoping we can make an impact on the industry and get more and more people to hear Ivy Disco.
Awesome! Thanks, and looking forward to your future music!
‘After the Future’ was released on the 5th of July, 2017. Listen to it: LISTEN NOW