PHFAT releases ‘My Lady’
“Ultimately ‘My Lady’ is a testament to the versatility of both PHFAT and Ganja Beatz. Despite being on the softer side, for both artists, it still manages to knock hard in its own way.”
Although his last release ‘Dark Dance’ was a visit to his harder, darker side, Cape Town-based PHFAT has been showing his softer side more frequently as of late. This is evident in his most recent release, ‘My Lady’. With the new offering, he has teamed up with production trio Ganja Beatz to create a naïve love song that bridges the gaps between indie, pop and rap music. However, PHFAT has managed to put his unique dark spin on the track’s message.
He says about the new release: “I think ‘My Lady’ is several things at once: A look back to a time when it was acceptable to see complex things in simpler terms, a chance to enjoy immersing myself in that world and letting it play itself out and, in doing so, attempt to integrate the childish naïve teenager that I once was with the jaded adult that I was in 2016. It was also just a chance to realize that growth and damage quite often aren’t that different from each other.”
The song was written and recorded intermittently from late 2016 until early 2019. Sessions were split between the two artists studios in Cape Town and Johannesburg. Introduced to each other by their mutual friend Thulani Dandala, the gist of the track was done in Johannesburg at Ganja Beatz’ home studio in a hugely informal session.
The track is also launched with a lyric video, beautifully animated by Luke Veysie & Christo Potgieter. The duo combined stop-frame animation and hand-drawn animation with “a whole lot of late nights and annoying mistakes” to create the video.
Watch ‘My Lady Now’
PHFAT & Ganja Beatz’ ‘My Lady’ is out now across all digital platforms.