A look into the recording of a music video – and it all goes wrong!
American/Swiss-Italian songwriter, producer, performer and singer Tatum Rush has just dropped an hilarious video for his single “SLOWDOWN”. The video has been created to give a “behind-the-scenes” look into the recording of a music video. And it goes horribly wrong!
“SLOWDOWN” has been described as a “classy Latin/Pop/Soul banger” in English and Spanish, so catchy it will drag you to the beaches of Miami by the pants!
San Diego-born Tatum Rush comments on the inspiration behind the video, “Dumped by the music video director, the artist is forced to hire a new director last minute. Penniless, the film crew goes to a Costa Blanca seaside resort, off-season. The behind-the-scenes music video turns into a disaster: despite an unstable director, the featuring artist quitting the shoot and drunk British tourists, this joyful team of “guerilla filmmakers” gets carried away on a tsunami of enthusiasm.”
Watch the video:
Who is Tatum Rush?
Tatum works between Paris, Milan, Berlin and Lausanne. He writes and produces his own music often in collaboration with producer Ceri from the Milan-based record label Undamento. During his live shows he is escorted by DJ Bauchamp and his manager of unknown origins, Chad Murray, and always wears a black silk-like scarf on his head. His collaborations include artists as diverse as Zap Mama, Richard Dorfmeister, Björn Magnusson, Fai Baba and Tsunano, Tatum‘s musical influences are broad as the Nile river so you might catch midnight glimpses of Patrice Rushen, Erykah Badu, Marcellus Pittman, Panjabi MC, Tom Jobim, but also Frank Ocean, Sébastien Tellier or Jai Paul.
“SLOWDOWN” is available now on all digital platforms.