EMERGER launches ‘Round We Go’
Today sees the release of alt-pop duo EMERGER’s new single ‘Round We Go’. This is the second single in a series of new offerings from the duo’s upcoming full-length album, set to be released later in 2021.
After the recent success of ‘State of Mind’ and ‘Urban Wilderness (Reimagined)’, which have seen over 100,000 streams across platforms to date, EMERGER (Emma de Goede and Gerry Matthee) kicks off the new year with ‘Round We Go’. Strong allusions to 80s synth-pop hint towards their forthcoming album’s sound and the next exciting chapter of their careers.
Of the track, Matthee says: “We wrote this song for all the creators out there. ‘Round We Go’ revolves around the artist’s raison d’être, which is to create. The lyrics play with the idea that an artist’s relationship with his/her art can be similar to the ebb and flow of a romantic relationship.” Matthee produced the track from the duo’s home studio in Cape Town.
The video for ‘Round We Go’ is also out today and is directed by De Goede, who had a clear vision for the video. “Being immersed within a tank of thousands of lights, the video portrays how the creative process can be all-encompassing. We knew from the start we wanted to establish a cinematic experience. Our friend, Goddy Roodt, owner of Polycat animation and visual effects studio, exhibited his Light Tank art installation at the 99 Loop Gallery, which was the perfect setting to shoot the music video for ‘Round We Go’.”
Watch the video
2020 held some big moments for EMERGER, starting with their festival debut performance on the main stage at Up The Creek Music Festival in February 2020. On the 5th of August, the duo performed to an audience of ±10,500 people as part of a livestream show hosted by BandsInTown and Twitch – the duo’s biggest audience to date.
With this new single, 2021 seems like it will be another big one for EMERGER. Keep an eye out for their upcoming album!
Photo by Alecia van Aarde (Studio A)