SHORTSTRAW RELEASES BOWSIE VIDEO
And Launch The Bowsie Foundation
The song Bowsie is all about Bowser, vocalist Alastair’s beloved part-Rottweiler, part-Labrador who passed away recently while the band was on tour in Europe.
Alastair’s love for his dogs led to the use and mention of dogs in so many aspects of the band’s image and creative output. For many years they practiced at Alastair’s house, and so the dogs were a big part of their lives. Alastair never got to say goodbye to Bowsie, so now a few months after her passing, she gets honoured with a song about her and the loss felt now that she’s gone.
THE BOWSIE FOUNDATION
With the release of Bowsie, Shortstraw is also launching The Bowsie Foundation, an initiative set up by the band as a means to support animal charities in South Africa.
The aim of the foundation is for the band to do their part in making sure animal charities out there can receive whatever money and aid they can give them. The band often gets asked to do charity shows, and wish they could do them all. Instead, with starting their own foundation, and their annual Mandelapalooza, they can rather focus their efforts on making sure the charities they believe in receive the right funding, and that they know they are doing everything in their power to make a difference.
The 15 Day #BowsieChallenge
For a long time, the band has had the idea to match YouTube views of a video with a brand that would donate money to a charity based on how many views we achieve in a certain amount of time. They never acted on it because there was never the right song for it. With the love and celebration for dogs mentioned earlier, it only seemed right that the charity of such an idea should be a dog-related charity. When the song Bowsie surfaced, they knew they had to make it happen.
Shortstraw is proud to announce that Montego has come on board to pledge money for The Bowsie Foundation’s first project – the #BowsieChallenge. MONTEGO will be donating R1 for every view of the Bowsie video received within 15 days, up until R15 000, so the band is setting out to achieve 15 000 views in 15 days. The Bowsie Foundation will be donating the money to an animal charity of the band’s choice. The bands are also giving fans the chance to recommend charities.
Montego Pet Nutrition, one of South Africa’s largest pet food manufacturers, is a family-owned business based in Graaff Reinet, in the heart of the Karoo. Today, Montego’s aim is as it has always been; to provide South African pet owners a wide range of high quality pet foods at affordable prices.
For more info on The Bowsie Foundation, visit: http://shortstraw.co.za/bowsiefoundation
BOWSIE Music Video
The music video for Bowsie features the band performing inside a dog kennel, at the bottom of a garden. They are also celebrating all the beloved dogs (or cat in the case of Tom) of each band member. They also show their grief for the loss of their good friend, Bowsie.
The video was shot by cinematographer, Fred Wollner. It was shot in one night inside a Wendy house that was made to look like the ultimate ‘dog cave’. After that the band dedicated a day at Tom’s house to bring all their dogs and shoot the portrait scenes. Tom’s cat, Spliff kept his distance throughout the shoot until they needed him, and Russell’s dog, Smirnoff seemed to get on well with the others until his excitement got the better of him. Apart from one brief squabble and an awkwardly positioned defecation, the shoot went off without a hitch.
Watch the video for BOWSIE
Fallen Heroes tattooist, Lauren has been involved in art for as long as she can remember. Art is all she does and all she has ever done. She designed Bowsie’s artwork.
Buy BOWSIE here on iTunes! https://itunes.apple.com/za/album/bowsie-single/id1192266397