Just in time for the festive season: Diemersfontein’s new deli


A new family and pet-friendly deli has opened at Diemersfontein, the celebrated wine and country estate in Wellington.

Called PROE, the deli-style dining experience provides visitors with the broadest choice of top-quality charcuterie, goat and cow’s milk cheeses, fresh bread, preserves and more to be enjoyed in a laid-back setting – as a picnic on the shaded lawns or at a table in PROE’s air-conditioned venue. As can be expected, Diemersfontein’s award-winning wines remain very much part of the mix and in fact, are even more so at PROE.

“PROE means ‘taste’ in Afrikaans and as such, reflects not only local cultural flair, but also the all-round epicurean offering that awaits visitors,” says Diemersfontein sales and marketing manager Hannelize Louw.

The produce at PROE

The produce available at PROE is sourced locally and showcases many of the quality food brands people know, but perhaps never associated with Wellington and its immediate surrounds. Supporting local also means Diemersfontein can keep its carbon footprint low, and in line with goals for environmental sustainability.


Visitors to PROE first make a selection from the deli, then hand their baskets to a waiter for plating and serving wherever they choose to enjoy their meal. Both the deli seating and shady lawns below provide views from the elevated estate across the farm dam to adjoining lands with ducks, horses and cattle, and the mountains beyond. Large, colourful picnic blankets are available for use by visitors.


Included in the smorgasbord on offer is a wide selection of cheeses and charcuterie – including children’s ever-popular cheddar and hickory ham; delicious cold-smoked trout and other flavoursome cold cuts; olives; a range of natural fruit juices and artisanal cordials; a diverse variety of preserves made from amongst others caramelised onions and wine grape varieties; honey; flavoured salts and spices; snacks like fynbos-infused shortbread; and, freshly baked bread.

Diemersfontein also has its own bottled water – sparkling and still; and extra virgin olive oil produced from its own olive grove. A newly established garden will soon provide PROE with organically-grown vegetables as well.

Diemersfontein wines are perfectly suited to the deli experience and include reds and whites, from easy-drinking styles to heavier, more complex versions. Alongside Pinotage for which Diemersfontein is renowned, the Chenin Blanc, Rosé and Sauvignon Blanc are as likely to be the favourites over the summer months.

Wine and brandy pairings

The wine and brandy pairing features three red wines and Diemersfontein’s 10 year potstill brandy, paired with custom-made toffees, nougat and chocolate truffles. The kiddies needn’t feel left out – there’s a non-alcoholic pairing of four cordials to enjoy. The former is priced at R130pp; the latter, at R90pp.


PROE is open daily, from 10:00 to 17:00.

Diemersfontein’s online wine shop at www.diemersfontein.co.za provides easy, efficient and safe shopping, with delivery to your door.

The estate is situated off Jan van Riebeeck Drive (R301). For more information call 021 864 5050, send an email to welcome@diemersfontein.co.za, visit www.diemersfontein.co.za or make contact via @diemersfontein on Facebook, Twitter and Instagram.

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